New Video: Three genius Halo Effect marketin…

Hello everyone! I’m so excited to share sister-site Choice Hacking’s new YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their customer experiences. In each video, we use these real world examples to distill lessons that any business can apply to its customer experience— no matter the size or the industry. This week we're looking at Nike, McDonalds, and Crocs and the ways they’ve partnered with celebrities to use the Halo Effect.

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