New Video: How Peloton used psychology to become a $25 billion fitness brand

Hello everyone! I’m so excited to share sister-site Choice Hacking’s new YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their customer experiences.

In each video, we use these real world examples to distill lessons that any business can apply to its customer experience— no matter the size or the industry. This week we're looking at how PELOTON grew from a tiny startup to a fitness mega-brand using psychology and behavioral science.

Click here for a direct link to watch it on YouTube, or you can watch it below. Enjoy!