NEW VIDEO: How IKEA conquered the furniture world

Watch the video below:

I’m so excited to introduce the Choice Hacking YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their experiences.

If you enjoy the video, please consider liking and subscribing so more people can find our content, and you get notified whenever a new video is released — our goal for this video is to hit 500 likes, and every single one counts! :)

Click here for a direct link to the episode

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Disclosure: Please note, some of the links above are affiliate links. That means if you click and buy, I get a monetary kickback.