How Elon Musk grew Tesla without spending a penny

Hi everyone! Jen here :)

I’m so excited to share my new YouTube channel, dedicated to exploring the ways the world’s biggest brands grow by applying psychology and behavioral science.

This week I’m examining how TESLA became an electric car behemoth through the power of psychology. Elon Musk says Tesla spends $0 on advertising. But is that really true? Click here to find out or watch below:

P.S. I wanted Growth Habits subscribers to be the first to know - after surveying the group, I found lots of folks asking for a book. Well, ask and you shall receive!

“How to Solve Impossible Problems: A guide to the thinking tools of CEOs, philosophers, inventors and billionaires” is now available for pre-sale on Amazon!

Click here to be the first to get your copy when it releases in January.

Here’s everything you need to know:

“No matter your field of expertise, every day you’re presented with seemingly impossible challenges. Issues that you or your company can’t seem to crack, even after weeks, months, or years of trying.

How do you approach these impossible challenges? Do you have a strategy that you follow, or do you just hold a brainstorming session and hope for the best? Do you tell yourself, “Think harder!” and pray inspiration will strike?

There’s a better way to solve problems like these — improve the quality of your thinking. Better thinking, problem-solving, and reasoning are skills. They can be developed through self-examination, learning new frameworks, and expanding our mental models.

Lucky for us, brilliant thinkers, creators, entrepreneurs, and philosophers — people like Elon Musk, Aristotle, Charlie Munger, Issac Newton, Ada Lovelace, Albert Einstein, Frederick Douglass, Maya Angelou, and Henry Ford — have left behind documentation, frameworks, and tools for considering impossible problems.

In "How to Solve Impossible Problems," author Jennifer L. Clinehens (Choice Hacking, CX That Sings, Behavioral Science in Action) presents 25 such tools to improve our thinking and help us solve what feel like insurmountable challenges. In each chapter she gives specific, actionable examples, and in a free companion course provides worksheets to help apply each principle.”

Thank you so much for your support and for subscribing to Growth Habits Lab!