Apple. Gymshark. MrBeast. On the surface, it might not look like these brands have much in common. But what if I told you that there was a persuasion principle that connected all three? Their success is down to many factors, but all three use a psychology principle called Social Proof to improve their products and experiences.
For your security, we need to re-authenticate you.
Click the link we sent to , or click here to log in.