Check out our new YouTube channel

Our very first video, all about Social Proof, launched today!

I’m so excited to introduce our NEW YouTube channel, where we’ll share bi-weekly videos about how the world’s biggest brands apply behavioral science and psychology, and how you can apply these same principles to your life, business, and work.

If you enjoy the channel, please consider subscribing and liking the video, because it helps other people find the content. Thanks!

You can watch our first video by clicking here: “How Apple, Gymshark, and MrBeast grew their brands with Social Proof.”


Apple. Gymshark. MrBeast. What do these three mega brands have in common? It's their use of a psychological persuasion technique known as Social Proof. In this video, I'm going break down how these brands have used Social Proof to grow, and turn these into three lessons that any brand or business can apply.

Our goal is to hit 500 likes with this video - can you help us hit our very first YouTube goal?

Thank you all for being a part of this community while we grow, try new things, and experiment around how to deliver the best, most useful content. Please feel free to reach out with any suggestions or comments :)


Jen, creator of Growth Habits Lab