Be everyone's favorite brand with this simple principle

Hi all, Jen here :)

Today we're talking about one of my favorite behavioral science principles for experience design: The Peak-end Rule.

The Peak-end Rule says that our reaction to, and memories of, an experience boil down to two big points: the emotional peak (be it positive or negative) and the end.

The world’s best brands intuitively understand the Peak-end Rule’s power and apply it over and over (knowingly or not).

✅  IKEA strategically places cafes near the cash registers that leave you with a sweet smell (or snack). That way the end of your experience isn’t being gobsmacked at how far over budget you went, instead it’s a tasty snack.

✅  Walmart’s Customer Hosts: A dedicated role that supports customers when they have an issue (a negative emotional peak) so they can quickly get the help they need.

✅  Disney's emotional experience design: Walt Disney knew that the end of the guests’ experience wasn’t when they left the park - it was when they were looking back at the photos they took of their trip.

That’s why when Disneyland was being designed in the 1950s, Imagineers worked with Kodak to figure out what colors would pop when peoples’ photos were developed - and then use those in the park’s design.

​Read the article for more examples and learn how to apply the Peak-End Rule to your marketing and product design today.

Looking to change customer behaviors (or maybe even some of your own)?

Click here to read the post, and like and repost to share these knowledge bombs:

Until next time,
Jen